One hundred and fifty two girls and boys lathered up on Bournemouth beach despite the chilly conditions to take part in the event.

The attempt smashed the previous record was set in America by 145 people.

Anna Orford from the Guiness Book of World Records was on hand to deliver the verdict on the stunt, arranged by Lynx to launch their new shower gel.

She said: "It's touch and go weather-wise but we did it.